Comcast’s thePlatform has announced a collaboration with Google that will increase the likelihood of you web video to be indexed properly by Google’s search engine technology. This technology, using their Feeds 3 service, will also allow web video publisher’s content to be available on the new Google TV platform. More from thePlatform below:
Today thePlatform was featured in Google’s about their recent efforts to improve online video search. Through our collaboration with the search giant, we are very excited to offer our customers a simpler yet more effective way to help consumers find their online videos.
We do this via our Feeds Service 3, which produces MRSS feeds tailored for use as Google’s video-specific sitemaps, indexing pages on your site that Google might not find using its normal web-crawling mechanisms.
The feed tells Google which of your site’s pages contain multimedia and instructs Google how to display the search results (e.g., display thumbnails next to search results for videos and images).
The main advantage of using thePlatform’s Feeds Service to get your online video content indexed by Google is that it is fully dynamic and will update the results whenever you modify the contents of the feed. And once your feed is submitted as a video sitemap, little to no additional effort is required.
There is an additional benefit to having your video catalog indexed by Google Video Search, which is that it will then be accessible via Google TV as well.
Google places a few requirements on a site that is indexed by a video sitemap, and thePlatform has worked closely with them to ensure that we can support these requirements. Contact your Account Manager to learn more about how thePlatform can help you ensure that your online video content is fully indexed by Google so that your audience can find it.